Getting visibility with recruiters on LinkedIn

How has getting visibility with recruiters changed since the pandemic began? 

This is an interesting one to explore. On the surface, the checklist of things needed to get in front of recruiters on LinkedIn hasn’t changed. 

-  You still need to appear in LinkedIn Search. (i.e. your profile must be optimized for search + you must be active on the platform)

-  You still need to meet the full criteria of the recruiter’s search. (i.e. having the right keywords, titles, and information on your profile)

However, where visibility is concerned, a few trends in recruitment have emerged that are worth noting.*

1. Recruiters are moving slower. 

- In 2019, the priority of recruiters was to hire as quickly as possible. Today, recruiters are prioritizing the quality of their candidate list, and recruiters are being rewarded based on the diversity of their candidate pool. 

- It’s no longer sufficient to have a profile that’s just “good enough.” If you want visibility from recruiters, your measurable accomplishments, professional network, and professional presence must be given your priority.

2. Recruiters are more and more turning to A.I. and automation software.

- If a recruiter reaches out to you for a job posting, the chances are pretty high that human eyes haven't yet looked at your profile. But you met the criteria being searched for by an A.I. bot, so you were added to an automated messaging campaign.

- If you’re truly interested in the offer being presented, write a polite response, answer questionnaires if they’re offered, and wait for the A.I. software to add you to the recruiter’s shortlist. After that, then you’ll be able to engage with the actual recruiter, who will then actually read your profile. 

What questions do you have about getting visibility with recruiters? 

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*Source: 2020 Recruiter Nation Survey, Jobvite