Make it easy to work with you

Let’s say that you want to make some side cash off of your talents or expertise. Maybe you want to start a freelancing side-hustle or set yourself up as a coach or consultant.

There are two steps to making this happen.

1. You need to be visible to the people you want to get in front of.
2. Those people must desire to work with you.

A great way to be visible is to become a teacher. Write posts and articles that make your industry better. Teach them ways to tackle some of the bigger problem areas within the space.

Then, make it easy to work with you. Better yet, make it easy to make a decision about working with you.

You could make the assumption that if someone wants to work with you, they’ll just reach out to ask about your services.

Alternatively, you could share a list of your services and the expected outcomes of those services. Then put the purchase button or link to your calendar in an easy-to-access place.

Here’s the thing:

A person can love your posts. They can love the value that you bring through your teachings.

But they will never desire to work with you unless your services exist for them to desire.

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