Professional platforms

I advocate a simple approach to building your professional platform.

1. You become a teacher. Your teachings make your community and industry better.

2. Engaging with you feels like an experience. Your community and industry like to return to repeat that experience.

3. Your exposure and visibility grow through word-of-mouth.

Both 1 and 2 create your platform. 3 is how you obtain your spotlight.

The result? Rather than you needing to chase down the leaders in your space, those leaders end up coming to you.

This is a path to consulting opportunities and guest speaking. I’ve even used this with my clients to help them achieve their desired career transitions.

It’s about being brave enough to showcase your expertise to the people that you want to get in front of.

If you want to become sought after by your industry, give them a reason to seek you out. :)

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